CCM vs PCM: How to Choose the Right Care Management Program
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CCM vs PCM: How to Choose the Right Care Management Program for Your Patients (2026)

Nsight Health 2026 guide comparing chronic care management and principal care management

By Nsight Health · Updated July 4, 2026

Quick answer: Choose chronic care management (CCM) when a patient has two or more chronic conditions expected to last at least 12 months and the care need comes from coordinating across those conditions. Choose principal care management (PCM) when a single complex condition, expected to last at least three months, dominates the clinical picture. The two are mutually exclusive in the same calendar month, both can be billed alongside remote patient monitoring, and PCM can be billed by specialists as well as primary care.

Chronic care management and principal care management are two of Medicare's care coordination programs, and they are easy to confuse because they share so much: both pay for non-face-to-face time managing chronic disease, both require patient consent and a care plan, and both can be combined with remote patient monitoring. The difference that decides which one to use comes down to how many conditions are driving the patient's care. This guide breaks down the eligibility, the 2026 CPT codes and rates, and a clear framework for choosing the right program for each patient.

CCM vs PCM at a glance

The table below summarizes the practical differences. The sections that follow explain each one in depth.

Factor Chronic Care Management (CCM) Principal Care Management (PCM)
ConditionsTwo or more chronic conditionsOne complex chronic condition
Duration thresholdExpected to last at least 12 monthsExpected to last at least 3 months
Base code and rate99490, approximately $66/month (first 20 min staff)99424, approximately $88/month (first 30 min physician)
Who can billPrimary care and specialty practicesAny qualified practitioner, including specialists
Best fitMultiple interacting conditions needing broad coordinationA single dominant condition driving the care need

What is chronic care management (CCM)?

Chronic care management pays for the ongoing, non-face-to-face work of coordinating care for patients with multiple chronic conditions. To qualify, a patient must have two or more chronic conditions expected to last at least 12 months, or until the end of life, that together place the patient at significant risk of death, acute decompensation, or functional decline. The practice maintains a comprehensive care plan and provides continuous management between visits. For the full program breakdown, see our explainer on what chronic care management is and the detailed CCM CPT codes guide.

Because most Medicare patients with chronic disease have more than one condition, CCM is the higher-volume program of the two. It is the right tool when the complexity comes from the interaction of several conditions, for example a patient managing diabetes, hypertension, and heart disease at once, where the coordination itself is the work.

A compliant CCM program also requires a few standing elements: documented patient consent, a comprehensive electronic care plan the patient can access, 24/7 access to a care team member for urgent needs, and management of care transitions. Most of the monthly work is performed by clinical staff under the general supervision of the billing practitioner, which is what makes the staff-directed codes the foundation of most programs. When a physician or qualified health professional personally provides the time, the higher physician-track codes apply instead.

What is principal care management (PCM)?

Principal care management fills the gap CCM leaves. It pays for intensive management of a single complex chronic condition, expected to last at least three months, that places the patient at significant risk and requires a disease-specific care plan with frequent medication adjustments or unusually complex management. Before PCM existed, a patient with one dominant condition, such as advanced heart failure or end-stage kidney disease, fell into a billing blind spot because they did not meet CCM's two-condition threshold.

PCM is especially useful for specialists. Unlike advanced primary care management, which is limited to primary care, PCM can be billed by any qualified practitioner, so a cardiologist managing advanced heart failure or a pulmonologist managing severe COPD can bill it for the one condition they own. Our PCM CPT codes guide covers the details.

PCM's shorter three-month duration threshold is part of what makes it flexible. A condition that is serious and demanding but may resolve or stabilize within a year, such as a cancer in active treatment or a post-acute cardiac condition, can qualify for PCM even when it would not meet CCM's twelve-month expectation. The trade-off is focus: the documentation must clearly identify one principal condition driving the care. Referencing multiple conditions as the basis for PCM is one of the fastest ways to trigger a denial.

The core difference: one condition or many

Every other distinction flows from a single question: is the patient's care need driven by one condition or by the interaction of several? If a single condition dominates and drives the risk, PCM is designed for that focused, disease-specific management. If the complexity comes from juggling multiple conditions and the coordination among them, CCM is the better fit. The duration thresholds reinforce this: CCM's 12-month horizon suits stable long-term multi-condition patients, while PCM's shorter 3-month threshold makes it available for a serious condition with an intense but potentially shorter management window.

Eligibility requirements compared

Requirement CCM PCM
Number of conditionsTwo or moreExactly one complex condition
Expected durationAt least 12 months or until end of lifeAt least 3 months
Care planComprehensive care plan across conditionsDisease-specific plan for the one condition
Patient consentRequired and documentedRequired and documented
ConcurrencyNot with PCM in the same monthNot with CCM in the same month

2026 CPT codes and reimbursement compared

Both programs use a two-track structure, one set of codes for time personally provided by a physician or qualified health professional and one set for clinical staff time under general supervision. The table below shows the 2026 codes with approximate national non-facility amounts. For a complete breakdown of how to start either program, see our guide on how to launch a remote care program.

Program Code Description Approx. Rate
CCM99490First 20 min clinical staff timeapproximately $66
CCM99439Each additional 20 min staff timeapproximately $50
CCM99491First 30 min physician or QHP timeapproximately $86
CCM99437Each additional 30 min physician timeapproximately $63
PCM99424First 30 min physician or QHP timeapproximately $88
PCM99425Each additional 30 min physician timeapproximately $61
PCM99426First 30 min clinical staff timeapproximately $68
PCM99427Each additional 30 min staff timeapproximately $54

CCM also includes complex-care codes, 99487 (approximately $144) and 99489 (approximately $78), for patients requiring moderate-to-high complexity medical decision-making, though only one CCM tier may be billed per patient per month. One financial point stands out: PCM's base code reimburses higher than CCM's base code, roughly $88 versus $66, so for a patient who genuinely qualifies for both, PCM can be the more favorable choice when the work centers on a single condition. Rates vary by geographic locality and Medicare Administrative Contractor; always verify current amounts with the CMS Physician Fee Schedule look-up tool.

How to choose: a decision framework

The choice is made patient by patient. Start with the number of qualifying conditions, then confirm the duration and complexity, then consider the financial angle. The scenarios below show how the decision plays out in practice. If you would rather have a partner make and operationalize this call for every eligible patient, you can schedule a demo.

Patient profile Recommended program
Diabetes, hypertension, and heart disease managed togetherCCM
Advanced heart failure as the single driving conditionPCM
Severe COPD managed by a pulmonologist, other conditions stablePCM
Several interacting conditions needing broad coordinationCCM

The financial comparison: which program earns more

For a patient who clearly fits only one program, the clinical criteria decide the choice and the revenue follows. The interesting case is the patient who could arguably qualify for either, where the financial picture can tip the decision. Because PCM's base code reimburses at approximately $88 per month versus approximately $66 for CCM's staff base code, PCM captures roughly $22 more per patient per month when the practice expects to spend the required time on a single dominant condition.

At panel scale the difference compounds. A practice managing 200 patients under CCM's staff base code generates approximately $13,200 per month, or roughly $158,000 per year before program costs. The same panel under PCM's staff base code generates approximately $13,600 per month. Layering remote patient monitoring on top changes the math far more than the choice between CCM and PCM does: RPM plus CCM reaches approximately $168 per patient per month, and RPM plus PCM lands in a similar range, so the biggest revenue lever is usually adding monitoring rather than optimizing between the two coordination programs. These are approximate national figures for illustration; actual reimbursement depends on documented time and local rates.

Can you switch programs or bill both?

CCM and PCM cannot both be billed for the same patient in the same calendar month; they are mutually exclusive. The choice is not permanent, though. If a patient's clinical picture changes, for example a new qualifying condition is diagnosed or a dominant condition stabilizes, the practice can move the patient from one program to the other in a later month. There is also a nuance for multi-provider situations: a patient may receive PCM from one provider managing a specific condition and CCM from another provider managing the rest, when the conditions and documentation are clearly separate. The rule that trips practices up most is billing both for the same patient in the same month, which payers reject automatically.

Stacking with remote patient monitoring

Neither program has to stand alone. Both CCM and PCM can be billed alongside remote patient monitoring when the time and documentation for each are kept separate and distinct. Many chronic-disease patients qualify for monitoring as well as coordination, and stacking is the most common way practices increase per-patient value. A patient on RPM plus CCM can generate approximately $168 or more per month combined, and RPM plus PCM produces a similar layered result. Our guide to combining RPM and CCM shows how the time-tracking works in practice.

Common billing mistakes to avoid

Both programs are denied for similar, avoidable reasons. Building these checks into the workflow prevents most rejections.

Mistake How to avoid it
Billing CCM and PCM for the same patient in one monthCheck active program enrollment before submitting; only one applies per month
Using a physician code for clinical staff timeMatch the code to who performed the work: staff codes for staff time, physician codes for physician time
Documenting multiple conditions on a PCM claimKeep the PCM care plan focused on one principal condition; use CCM when several conditions drive care
Missing or undocumented consentCapture and record consent before services begin, every time
Time logs without activity detailRecord date, duration, and activity for every care management interaction

Running either program without adding staff

Whichever program fits, the ongoing work is the same challenge: identifying eligible patients, maintaining care plans, logging time, and billing cleanly every month. That is difficult to sustain inside a busy practice without dedicated staff, which is why many organizations use a managed partner.

Nsight Health delivers care management as a fully managed program. A U.S.-based clinical team employed by Nsight Health handles enrollment, care coordination, documentation, and monthly billing files, and matches each patient to the right program based on their condition profile. We run the clinical program so your team does not have to build it. Nsight supports more than 130,000 patients across 1,700 provider teams and 480 clinics, with more than 40 million vitals monitored, delivering four programs under one roof: remote patient monitoring, chronic care management, behavioral health integration, and principal care management. This is how many provider organizations and health systems run care management at scale. To see how it would work for your patients, schedule a demo.

Frequently asked questions

What is the main difference between CCM and PCM?

The number of conditions. Chronic care management is for patients with two or more chronic conditions expected to last at least 12 months, while principal care management is for a single complex condition expected to last at least three months. CCM addresses the complexity of coordinating multiple conditions; PCM addresses intensive management of one dominant condition.

Can a patient be enrolled in both CCM and PCM?

Not in the same calendar month for the same patient, because the two programs are mutually exclusive. A patient can move between them in different months as their clinical picture changes, and in some multi-provider situations one provider may bill PCM for a specific condition while another bills CCM for the rest, with clearly separate documentation.

Which program pays more?

PCM's base code reimburses higher than CCM's base code, approximately $88 versus $66 per month, so for a patient who qualifies for both, PCM can be more favorable when the care centers on one condition. Actual amounts depend on documented time and local geographic rates.

Can specialists bill PCM?

Yes. Unlike advanced primary care management, which is limited to primary care, PCM can be billed by any qualified practitioner. A cardiologist managing advanced heart failure or a pulmonologist managing severe COPD can bill PCM for that condition.

Do CCM and PCM require patient consent?

Yes. Both programs require patient consent, obtained and documented before or at the time services begin, along with a care plan. Missing or undocumented consent is a common cause of denied claims for both programs.

Can CCM or PCM be billed with remote patient monitoring?

Yes. Both can be billed alongside remote patient monitoring when the time and documentation for each are kept separate. Stacking monitoring with a coordination program is the most common way practices increase per-patient value.

How long must the condition be expected to last?

CCM requires the conditions to be expected to last at least 12 months or until the end of life. PCM has a shorter threshold of at least three months, which makes it available for a serious condition with an intense but potentially shorter management window.

What happens if a patient's conditions change?

The program choice can change month to month. If a patient on PCM develops a second qualifying condition, the practice may move them to CCM the following month, and vice versa if a multi-condition patient's care narrows to one dominant condition. The key is billing only one program per patient per month.

About Nsight Health
Nsight Health is a fully managed remote care company delivering remote patient monitoring, chronic care management, behavioral health integration, and principal care management with a U.S.-based clinical team employed by Nsight Health. This guidance reflects direct operating experience across more than 130,000 patients, 1,700 provider teams, and 480 clinics, with more than 40 million vitals monitored. Learn more about our remote care programs.

Works Cited

Centers for Medicare & Medicaid Services. "Physician Fee Schedule Look-Up Tool." CMS.gov, cms.gov.

Centers for Medicare & Medicaid Services. "Medicare Coverage of Remote Patient Monitoring and Care Management." CMS.gov, cms.gov.

Centers for Disease Control and Prevention. "About Chronic Disease." CDC.gov, U.S. Department of Health and Human Services, cdc.gov.

Disclaimer

This article is for informational purposes only and does not constitute medical, legal, billing, or reimbursement advice. Reimbursement amounts are approximate national estimates based on the CY 2026 Medicare Physician Fee Schedule and vary by geographic locality and Medicare Administrative Contractor (MAC); always verify current rates using the CMS Physician Fee Schedule look-up tool and confirm coverage with the applicable payer. Nothing here guarantees any level of reimbursement. Practices should consult qualified clinical, compliance, and billing professionals before enrolling patients in a care management program. CPT is a registered trademark of the American Medical Association. All CPT code descriptions are paraphrased for clarity.

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Mark holds a Chartered Accountant (South Africa) designation and pursued Bachelor of Commerce degree specializing in Accounting, Tax, Finance, Auditing, and related fields from the University of Johannesburg.

Mark’s professional journey includes impactful roles at Deloitte South Africa, Webhelp South Africa as Finance Director, and Webhelp North America as Senior Vice President of Finance.

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Mark Brennan is a technology and security executive with extensive experience leading cybersecurity, compliance, secure AI, infrastructure, platform engineering, data engineering, and application development initiatives across healthcare and SaaS environments. Throughout his career, he has built and led high-performing security and engineering organizations responsible for information security, governance, risk management, cloud operations, DevOps, enterprise platforms, identity and access management, and large-scale technology modernization initiatives driving transformation within complex and highly regulated businesses. His work has focused on strengthening security posture, improving operational resilience, enabling scalable software delivery, and aligning technology and security strategy with broader business objectives to enable organizations to innovate and scale securely in rapidly evolving markets.

 

Over the years, Mark has led initiatives involving SOC 2, HIPAA, HITRUST, Sarbanes-Oxley (SOX) IT controls, NERC Critical Infrastructure Protection (NERC CIP) regulated systems, and NIST-informed security practices. He has a particular focus on secure AI adoption, AI governance, and securing modern AI-enabled software development and cloud environments within regulated industries. Known for bridging the gap between engineering, security, operations, and executive leadership, Mark is passionate about building practical, forward-looking programs that strengthen trust, accelerate innovation, and create long-term organizational impact. Mark holds a Bachelor of Science in Computer Systems Engineering from University of Massachusetts Amherst.

As Chief Information Security Officer at Ciullo Inc., Mark leads the organization’s information security, governance, risk, compliance, and secure AI strategy with a focus on protecting sensitive data, supporting innovation at scale, and building resilient systems that enable long-term organizational growth.

Mark Brennan - Chief Information Security Officer at Nsight Health

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Executive Vice President, Patient Experience

Michael Evans is a dynamic and results-driven call center transformation leader with over two decades of experience in elevating operational performance through strategic process optimization, cutting-edge technology, and data-driven insights. Renowned for his ability to manage and scale global operations, Michael excels at enhancing both customer and agent experiences by challenging conventional practices, streamlining workflows, and consistently achieving significant improvements in customer satisfaction, operational efficiency, and cost reduction.

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Vice President, Clinical Operations

Josh Higgins has joined the Nsight team as a highly skilled and innovative Clinical Operations leader, bringing over a decade of Nursing Leadership experience. He stepped into the Digital Healthcare arena in 2021, where he took charge of Clinical Operations for Optum Virtual Care. In this role, Josh spearheaded the development of the virtual care team, establishing key processes and protocols. He also worked closely with the product team as a clinical advisor to ensure seamless integration of clinical practices and technology. Under his leadership, Optum Virtual Care rapidly expanded to serve over 500,000 patients annually across all 50 states and Washington D.C.

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Before his time at Optum Virtual Care, Josh was an Area Manager of Clinical Operations at MedExpress Urgent Care, overseeing multiple facilities on the East Coast and in Texas. During the peak of the COVID pandemic in 2020, he played a crucial role in establishing and managing some of the first outdoor testing sites in New Jersey, actively engaging in patient care through specimen collection and testing.

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Vice President, Operations

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Vice President, Business Development

Marc Miranda partners with healthcare organizations to design and implement care programs that deliver measurable outcomes — reducing unnecessary utilization, improving chronic disease management, and shifting providers toward reimbursement models built on value rather than volume.

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Carrie Metcalf

Vice President, Finance

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Martin Sances

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Ronald Geraty, MD

Advisor

Dr. Ronald Geraty is an entrepreneur with expertise in technology-enabled healthcare services. He is known for founding, developing, and transforming multiple healthcare companies over his professional career.  Importantly, his companies have helped to change the delivery of care to meet the Triple Aim of the Institute of Medicine.  Currently, he serves on the board of Ideal Option, a Varsity Healthcare Partners Company that does Medication Assisted Treatment across the Pacific Northwest.  Additionally (and outside of Varsity), he is Chairman of the Board and an advisor at Aduro (Redmond, WA), Chairman at Podimetrics (Somerville, MA) and an advisor to JumpStartMD, a Bay Area health and weight management company.  Most recently, he has joined the Advisory Board of nSight Health, a remote patient monitoring company.  

Dr. Geraty began his career as a physician with a specialty in child and adolescent psychiatry in private practice and academia (Harvard Medical School). Subsequently, serving in roles including positions of CEO, Board Member, and Executive Chairman, he led companies in psychiatry (Monarch Health sold to Lutheran General Healthcare and Assured Health which was eventually transformed into Merit Behavioral Care sold to Magellan); radiology (American Imaging Management now owned by Anthem); cardiology and other chronic diseases (Alere Medical sold to Inverness Medical which renamed itself Alere and is now owned by Optum); diabetes (Sanare), and dermatology (DermOne) and more recently, AxisPoint Health, a population health company focused on the Medicaid market. Dr. Geraty is best known for growing Alere from $1.2 million of revenue in 2001 to over $500 million in revenue in 2009 while becoming a market leader in remote patient monitoring and population health management. Dr. Geraty led Alere through a series of owners from venture capital (including IVP, Flagship Ventures, Cutlass Capital and Nevada Ventures) to private equity (TA Associates) and then to the public market (ALR on NYSE).

In his ventures, Dr. Geraty has utilized market-leading technology to support traditional services infrastructure and customer/patient-centered approaches to differentiate the quality of the service delivery. Within companies, Dr. Geraty builds cultures of health and employee/client satisfaction through diligence and innovation integrated with a spirit of fun, creating successful work environments. 

In his personal life, Geraty enjoys family, friends, healthful food, and exercise. He believes that hard work and a positive attitude help create lucky opportunities.

 
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Ricky Caplin

Advisor

Ricky Caplin is globally recognized as a leading entrepreneur who has launched and led multiple organizations that have created thousands of jobs, including The HCI Group – one of the largest global healthcare IT consulting firms. Following a March 2017 merger between The HCI Group and Tech Mahindra, Caplin became one of the top global executives at Tech Mahindra, a global technology company with 117,000+ employees. Under his leadership, the combined companies are thriving through their continued support of adopting digital technologies in the healthcare space.

Currently, Ricky serves as Founder and Chairman of Caplin Ventures, a first-generation family office headquartered in Jacksonville, FL. Guided by faith and mission-driven principles, Caplin Ventures seeks to improve communities and support partners through meaningful service. The Caplin Ventures portfolio encompasses 8 operating companies, multiple international, mission-oriented initiatives, and several healthcare and technology investments. Most notably, The Aurora Forge, a healthcare-technology-focused venture fund, and JaxUSL, a soccer club home to men’s and women’s USL pro teams.

Ricky received the 2015 Ernst and Young Florida Entrepreneur of the Year Award, Jacksonville Business Journal’s Ultimate CEO Award, and recognition throughout the nation for his civic service. He was named a 2016 “Rising Stars of the Profession—Excellence in Healthcare” winner by Consulting Magazine, a Top 75 Leader in Healthcare by Advantage Magazine, a four-time University of Florida Gator100 award winner, and was selected to participate in the KPMG Quantum Shift program – an elite group of America’s most promising entrepreneurs. He believes strongly in investing in companies that promote social good and commits to giving a portion of his earnings to better the world.

Caplin, a former Certified Public Accountant, graduated with bachelor’s and master’s degrees in accounting from the University of Florida. Caplin completed executive education at Harvard Business School and the University of Michigan’s Ross School of Business. He lives in Jacksonville, Florida with his wife and three children.

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Clark Golestani

Advisor

Clark Golestani, a seasoned professional with over 30 years of experience in health, life sciences, and technology, is actively involved as an investor, advisor, and board member in various sectors, including healthcare, life sciences, and technology. He currently holds key positions as the managing director of C Sensei Group, LLC, a senior advisor to New Mountain Capital, and an investment advisor to K2 Access Fund and The CXO Fund. Golestani offers valuable advice to companies, private equity, and venture funds, spanning a wide range of healthcare, life sciences, and horizontal technology areas, focusing on company strategies, data, digital, technology, and transformation.

Additionally, Mr. Golestani serves as an independent director on the boards of several notable companies, including eMids, Emmes, Molecula, ToposWare, and Zapata Computing. Prior to his current roles, he retired from Merck in 2018, where he held the position of President, Emerging Businesses and Global CIO. In this capacity, he was responsible for Merck’s digital health services and solutions companies, as well as the global Information Technology organization, covering all lines of business, including Human Health and Animal Health BioPharma.

Prior to joining Merck, Mr. Golestani was responsible for establishing and managing strategic client relationships from business development through consulting services engagement delivery as a principal with Oracle (oracle.com). Previously, Mr. Golestani served as chairman of the board for Sparta Systems (spartasystems.com) acquired by Honeywell International Inc.; on the Board of Directors for CIOX Health (cioxhealth.com) merged with Datavant, Liaison Technologies (liaison.com) acquired by Open Text Corporation, NPower (npower.org), Seal Software (seal-software.com) acquired by Docusign, TruU, Inc. (truu.io); and UMUC/Ventures (umucventures.org). He also served as a special advisor to the Dean at the University of Texas at Austin, Dell Medical School (dellmed.utexas.edu). He has a degree in Management Science from the Massachusetts Institute of Technology Sloan School of Management, and is a cofounder of Cross Road Technologies, Inc., in Cambridge, Massachusetts.

Clark Golestani

Neil de Crescenzo

Advisor

Neil de Crescenzo has been working with technology teams and government, non-profit and commercial customers worldwide to improve healthcare for three decades. He left United Health Group/Optum in October 2023 after serving as CEO of Optum Insight, a $19B (revenues) business unit of UHG which creates stronger connections across payers, providers and consumers through software-enabled services and analytics to make clinical, administrative and financial processes simpler and more efficient. Mr. de Crescenzo joined UHG/Optum through the company’s acquisition of Change Healthcare in 2022, a leading healthcare software and technology-enabled services company where he was President and CEO for nine years. During his tenure, the company more than tripled in size, completed its IPO, and was acquired by UHG/Optum for double its IPO valuation.

Prior to Change Healthcare, Mr. de Crescenzo was SVP/GM of Oracle Corporation’s Health Sciences global business unit, serving healthcare and life sciences companies worldwide, for nearly a decade, and previously led IBM Corporation’s business services for healthcare customers worldwide, also for nearly a decade. Earlier in his career, he worked in leadership roles at health systems and a major health plan.

Mr. de Crescenzo has also held leadership roles in technology and healthcare industry associations over many years, including serving as Chairman of the Healthcare Leadership Council in Washington. D.C., a member of the Board of Directors of the Nashville Health Care Council and as a Trustee of the Committee for Economic Development of the Conference Board. He is currently a Visiting Fellow at the Duke-Margolis Institute For Health Policy.

Neil de Crescenzo

Daniel Hamburger

Advisor

Daniel Hamburger has run 3 SAAS and 2 tech-enabled services business, across both public and private-equity ownership. He serves on several Boards, including Clearlake-backed FinThrive, Warburg-backed Qualifacts, TA Associates-backed Solarity and Alpine-backed Riverside Insights and Wilson Language Training.

He retired as CEO of Provation, a clinical software platform provider backed by Clearlake Capital Group. Hamburger previously served as CEO of Renaissance, a leading preK-12 curriculum, assessment, and analytics company, until its acquisition by Francisco Partners in 2018. From 2006-2016 he served as President and CEO of Adtalem Global Education (formerly DeVry Education Group), a global provider of educational services. 

Prior, Hamburger served as Chairman and CEO of Indeliq, a SaaS-based education software company backed by Accenture Technology Ventures, and President of WW Grainger Internet Commerce. He started his career in consulting at Accenture and then at Bain & Co. Hamburger earned an MBA from Harvard Business School and his bachelor’s and master’s degrees in Industrial Engineering from the University of Michigan.

Daniel Hamburger - Nsight Health Advisor

Peter Taunton​

Advisor

Peter Taunton founded Lift Brands, one of the largest wellness brands in the world with over 6,000 franchises or licenses spanning across 3 brands in 28 countries. 

Peter is currently the CEO and co-founder of Nautical Bowls, an Acai bowl franchise concept with over 150 awarded territories in just 18 months. This is Peter’s 4th franchise brand. In 2010 Peter was the Ernst and Young Entrepreneur of the Year, and is currently a Forbes Master Class instructor at the Forbes School of Business. 

His business accomplishments have been well-recognized by the business community. He and his companies have been featured in many business and industry publications such as Forbes, Entrepreneur 500, Inc 5000, Top Global and Franchise 500. 

Peter Taunton

Stuart Reid

Vice President, Marketing

Stuart Reid is a results-driven marketing leader with a proven track record of scaling remote care startups into global brands. Over nearly two decades, Stuart has steered strategic go-to-market decisions through precise, data-driven insight, building gritty, common-sense campaigns and commercial engines that translate directly into revenue growth. His approach blends strategic judgment and operational rigor, optimizing AI-driven tools to sharpen execution and scale business to move faster and work smarter in the ever-changing healthcare industry.

Recognizing healthcare’s shift toward proactive value-based care, Stuart saw a gap in the care delivery model and built his career in healthcare technology to close it. As Chief Marketing Officer at Accuhealth Technologies, he grew the business to more than $50 million in annual revenue in just four years. During the same period, he built the sales and marketing infrastructure behind TelliHealth’s hardware manufacturing and distribution business. Both companies were acquired by a private equity firm in 2024 as part of a $200 million transaction.

Stuart joined the Nsight Health leadership team to lead marketing and GTM strategy. In this role, he owns the company’s brand positioning, demand generation, and the sales enablement that turns strategy into pipeline, bringing meticulous attention to detail without losing sight of the bigger strategic picture. Stuart has been featured multiple times on lists of the 500 fastest-growing companies in North America and holds an Honors Bachelor of Arts degree. Stuart is proud to be part of Nsight’s talented leadership team, helping thousands of providers and millions of patients nationwide access better, more connected care.

Stuart Reid, Vice President, Marketing