Behavioral Health Integration in Primary Care: The Complete
Behavioral Health Integration (BHI)

Behavioral Health Integration in Primary Care: The Complete 2026 Guide to CPT Codes, Billing, and Implementation

Behavioral Health Integration BHI CPT Codes 2026 Complete Guide by Nsight Health

One in five adults in the United States lives with a diagnosable mental health condition. That number, roughly 59.3 million people according to the National Institute of Mental Health, represents a staggering burden on the healthcare system. Depression worsens diabetes control. Anxiety drives up blood pressure. Untreated substance use disorders increase emergency department visits and hospital readmissions. Yet for most primary care practices, behavioral health integration remains an untapped clinical and financial opportunity.

Behavioral health integration is the structured approach to embedding mental and behavioral health services directly into primary care workflows. Rather than referring patients out to specialists they may never see, BHI keeps screening, treatment planning, care coordination, and follow-up within the practice. The clinical evidence is clear: integrated models improve outcomes, reduce total cost of care, and generate meaningful reimbursement through dedicated CPT codes.

For practices already delivering remote patient monitoring or chronic care management, adding behavioral health integration is a natural expansion that addresses the mental health comorbidities driving poor outcomes in chronic disease populations.

Key Takeaways

  • Behavioral Health Integration lets primary care practices address the mental health comorbidities that drive poor outcomes in chronic disease, with reimbursement through dedicated CPT codes.
  • CMS recognizes two BHI billing categories in 2026; understanding the structure is essential before launching a program.
  • Launching BHI does not require hiring a psychiatrist or building a behavioral health department from scratch.
  • BHI is most effective when layered with RPM and CCM, which CMS permits concurrently when each program's requirements are met.
  • BHI services can be billed by physicians, nurse practitioners, physician assistants, and clinical nurse specialists.

Why Behavioral Health Integration Matters in 2026

The case for BHI in primary care has never been stronger. Several converging forces are pushing BHI from a "nice to have" to a clinical and financial imperative.

The mental health crisis is accelerating. Post-pandemic rates of depression, anxiety, and substance use disorder remain elevated across every age group. Primary care physicians are often the first and only clinicians these patients see. Without a structured BHI model, mental health needs go unaddressed during routine visits focused on physical complaints.

CMS is actively incentivizing integration. The 2026 Medicare Physician Fee Schedule increased reimbursement rates across care management programs, including BHI. More significantly, CMS proposed three new G-codes (G0568, G0569, and G0570) designed to pair BHI and collaborative care management as add-on services to APCM billing codes. This signals a clear regulatory direction: CMS wants primary care practices delivering integrated behavioral health services.

Collaborative care reduces costs. Research published by Milliman demonstrates that collaborative care models, a more intensive form of BHI, save approximately $6 for every $1 invested. Patients with integrated behavioral health support experience fewer hospitalizations, fewer emergency visits, and better medication adherence for their physical chronic conditions.

Patients are not getting referred out. The psychiatrist shortage is real and growing. The average wait time for a new patient psychiatric appointment exceeds eight weeks in many markets. BHI solves this by keeping mental health management within the primary care team, supported by structured clinical protocols and, when using a collaborative care model, remote psychiatric consultation.

BHI CPT Codes and Reimbursement: What You Can Bill in 2026

Understanding the billing structure is essential for any practice considering a BHI program. CMS recognizes two categories of BHI services, each with distinct CPT codes and documentation requirements.

General Behavioral Health Integration (BHI)

CPT Code 99484 is the foundational billing code for BHI services. It covers 20 or more minutes per calendar month of clinical staff time, directed by a physician or other qualified healthcare professional.

Element Requirement
Minimum Time 20 minutes per calendar month
Staff Clinical staff directed by physician or QHP
Eligible Conditions Mental, behavioral, or psychiatric conditions including substance use disorders
Medicare Reimbursement Approximately $57 per month (varies by geographic locality)
Billing Frequency Monthly, per patient
Documentation Care plan, time log, clinical activities performed

General BHI does not require a full collaborative care team. It is designed for practices that want to integrate behavioral health screening, care planning, and coordination without hiring a psychiatrist. This makes it accessible for smaller practices and an ideal starting point for integrated behavioral health.

Psychiatric Collaborative Care Management (CoCM)

For practices ready to implement a more structured model, CoCM codes offer higher reimbursement in exchange for a team-based approach that includes a behavioral health care manager and a consulting psychiatrist.

CPT Code Description Approximate Medicare Rate
99492 Initial collaborative care, first 70 minutes in first calendar month $163
99493 Subsequent collaborative care, first 60 minutes in subsequent months $130 to $140
99494 Each additional 30 minutes (add-on to 99492 or 99493) $70
G2214 Initial or subsequent collaborative care, first 30 minutes Variable

Important: Reimbursement rates referenced in this article are based on national averages and are subject to variation by geographic location (GPCI), individual payer contracts, and Medicare Administrative Contractor (MAC) policies. These figures are provided for educational purposes only and should not be used as the sole basis for financial planning. Consult the CMS Physician Fee Schedule and a qualified billing compliance specialist for location-specific rates applicable to your practice.

New for 2026: APCM + BHI Add-On Codes

CMS has finalized three new HCPCS codes that allow practices delivering APCM services to bill for BHI as add-on services:

These codes represent a significant expansion of BHI billing pathways. For practices already enrolled in APCM, layering BHI adds revenue without requiring a separate program infrastructure. Unlike the standalone CPT codes they mirror, the APCM add-on codes do not require time-based documentation, reducing administrative burden for practices already delivering advanced primary care.

How to Implement Behavioral Health Integration in Your Practice

Launching a BHI program does not require hiring a psychiatrist or building a behavioral health department from scratch. The most successful implementations follow a phased approach.

Phase 1: Universal Screening (Weeks 1 to 4)

Implement validated screening tools at every patient encounter. The PHQ-9 for depression and GAD-7 for anxiety are the most widely used instruments in primary care BHI programs. Build screening into your intake workflow so clinical staff administer them before the provider enters the room.

Track screening rates as your first operational metric. Target 80% or higher screening completion for all adult patients within the first 90 days.

Phase 2: Care Plan Development (Weeks 2 to 6)

For patients who screen positive, establish a documented behavioral health care plan that includes the identified condition, treatment goals, intervention strategies (counseling, medication, lifestyle modification, referral), and a follow-up schedule.

This care plan is the documentation foundation for billing CPT 99484. Without it, claims will be denied.

Phase 3: Ongoing Care Coordination (Month 2 Onward)

The monthly rhythm of BHI includes medication management support, care plan progress review, validated symptom reassessment (repeat PHQ-9 or GAD-7 scores), coordination with external behavioral health providers if applicable, and patient outreach for engagement and adherence.

This is where a fully managed care partner provides the most value. Practices that attempt to run BHI with existing staff often struggle with the 20-minute monthly time requirement per patient. Nsight Health's W2 clinical team, including registered nurses, licensed vocational nurses, and medical assistants, handles the ongoing care coordination, freeing physicians to focus on clinical decision-making while maintaining program compliance.

Phase 4: Program Expansion (Months 3 to 6)

Once your general BHI program is running, consider expanding to the collaborative care model (CoCM) for patients with more complex psychiatric needs. CoCM adds a consulting psychiatrist who reviews cases, recommends treatment adjustments, and provides oversight. The higher reimbursement rates for CoCM codes (99492, 99493, 99494) reflect this additional clinical infrastructure.

Layering BHI with RPM and CCM: The Clinical Outcomes and Revenue Multiplier

The most clinically effective and financially productive programs do not operate in isolation. BHI is designed to layer with other care management services.

Consider a Medicare patient with Type 2 diabetes, hypertension, and moderate depression. That single patient may be eligible for:

Combined, that practice could generate approximately $170 to $277 per patient per month for delivering coordinated, whole-person care. The clinical benefit is equally compelling: treating the depression improves the patient's medication adherence for diabetes and hypertension, which improves the biometric data flowing through RPM, which reduces the risk of hospitalization that CCM is designed to prevent.

This is what integrated care management looks like when done correctly. It is not three separate programs running in parallel. It is a single coordinated care model addressing the full spectrum of a patient's health needs.

Nsight Health delivers all six CMS-reimbursed remote care programs, including behavioral health integration, under one roof. Our clinical team manages the documentation, time tracking, and care coordination across every program, ensuring that each service is billed correctly and delivered with clinical integrity.

Who Should Bill for BHI Services?

BHI services can be billed by physicians (MD/DO), nurse practitioners, physician assistants, clinical nurse specialists, and certified nurse midwives. The billing practitioner must direct the clinical staff delivering the services, even if they are not performing the minute-by-minute care coordination themselves.

Eligible patients must have a diagnosed or suspected mental, behavioral, or psychiatric condition, including substance use disorders. These conditions may be newly identified through screening or pre-existing in the patient's history.

An initiating visit is required before BHI billing begins. This face-to-face or telehealth encounter establishes the patient relationship with the billing practitioner and serves as the clinical starting point for the behavioral health care plan.

Frequently Asked Questions

Q: Can I bill BHI and CCM for the same patient in the same month?

A: Yes. BHI (99484) and CCM (99490/99439) address different clinical needs and have separate time-tracking requirements. As long as the time documented for each service is distinct and not double-counted, both programs can be billed concurrently for eligible patients.

Q: Do I need a psychiatrist on staff to bill for BHI?

A: No. General BHI (CPT 99484) requires only clinical staff directed by a physician or qualified healthcare professional. A psychiatrist is required only for the collaborative care management model (CoCM codes 99492 to 99494). Many practices start with general BHI and add CoCM later.

Q: What screening tools are required for behavioral health integration?

A: CMS does not mandate a specific screening tool, but validated instruments are expected. The PHQ-9 (depression) and GAD-7 (anxiety) are the most commonly used and accepted. The AUDIT-C is standard for alcohol use screening.

Q: How does Nsight Health support BHI implementation?

A: Nsight Health provides the clinical staff, documentation infrastructure, and program management to run BHI alongside RPM, CCM, PCM, and other care management programs. Our W2 clinical team handles patient outreach, care coordination, validated screenings, and monthly time tracking so your practice can focus on clinical oversight and patient relationships. Schedule a demo to learn how we can support your BHI program.

Q: Is BHI reimbursed by commercial payers?

A: Medicare reimburses BHI through CPT 99484 and the CoCM codes. Commercial payer coverage varies by plan and region but is expanding as payers recognize the cost savings associated with integrated behavioral health models. Verify coverage with individual payers before enrolling commercial patients.


Works Cited

Centers for Medicare and Medicaid Services. "Calendar Year (CY) 2026 Medicare Physician Fee Schedule Final Rule (CMS-1832-F)." CMS.gov, 31 Oct. 2025, www.cms.gov/newsroom/fact-sheets/calendar-year-cy-2026-medicare-physician-fee-schedule-final-rule-cms-1832-f.

Centers for Medicare and Medicaid Services. "Physician Fee Schedule Look-Up Tool." CMS.gov, 2026, www.cms.gov/medicare/physician-fee-schedule/search.

Centers for Medicare and Medicaid Services. "Billing Medicare for Behavioral Health Integration (BHI) Services: Frequently Asked Questions." CMS.gov, www.cms.gov/files/document/bhi-faqs.pdf.

National Institute of Mental Health. "Mental Illness." NIMH.NIH.gov, Mar. 2025, www.nimh.nih.gov/health/statistics/mental-illness.

Milliman Research Report. "Economic Impact of Integrated Medical-Behavioral Healthcare." Milliman.com, www.milliman.com.

American Medical Association. "CPT Code Set: 2026 Annual Update." AMA-Assn.org, 2026.

University of Washington AIMS Center. "Quick Guide on Bundled Payments for Behavioral Health Integration Services." AIMS.UW.edu, aims.uw.edu.


This article is for educational and informational purposes only and does not constitute legal, billing, clinical, or medical advice. CPT codes, reimbursement rates, and regulatory requirements referenced herein are based on publicly available CMS guidance current as of early 2026 and are subject to annual updates, geographic adjustments, and payer-specific variation. Nothing in this article should be construed as a guarantee of reimbursement or a recommendation for specific billing practices. CPT is a registered trademark of the American Medical Association. Consult a qualified billing compliance specialist, healthcare attorney, or your Medicare Administrative Contractor for program-specific guidance applicable to your practice.

Nsight Health delivers clinically managed remote care, including RPM, CCM, PCM, BHI, CoCM, and RTM, with 24/7 W2 clinician support for 130,000+ patients across 1,700+ provider teams. Schedule a demo to learn how we can help your practice launch or expand integrated behavioral health.

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Mark holds a Chartered Accountant (South Africa) designation and pursued Bachelor of Commerce degree specializing in Accounting, Tax, Finance, Auditing, and related fields from the University of Johannesburg.

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Mark Brennan is a technology and security executive with extensive experience leading cybersecurity, compliance, secure AI, infrastructure, platform engineering, data engineering, and application development initiatives across healthcare and SaaS environments. Throughout his career, he has built and led high-performing security and engineering organizations responsible for information security, governance, risk management, cloud operations, DevOps, enterprise platforms, identity and access management, and large-scale technology modernization initiatives driving transformation within complex and highly regulated businesses. His work has focused on strengthening security posture, improving operational resilience, enabling scalable software delivery, and aligning technology and security strategy with broader business objectives to enable organizations to innovate and scale securely in rapidly evolving markets.

 

Over the years, Mark has led initiatives involving SOC 2, HIPAA, HITRUST, Sarbanes-Oxley (SOX) IT controls, NERC Critical Infrastructure Protection (NERC CIP) regulated systems, and NIST-informed security practices. He has a particular focus on secure AI adoption, AI governance, and securing modern AI-enabled software development and cloud environments within regulated industries. Known for bridging the gap between engineering, security, operations, and executive leadership, Mark is passionate about building practical, forward-looking programs that strengthen trust, accelerate innovation, and create long-term organizational impact. Mark holds a Bachelor of Science in Computer Systems Engineering from University of Massachusetts Amherst.

As Chief Information Security Officer at Ciullo Inc., Mark leads the organization’s information security, governance, risk, compliance, and secure AI strategy with a focus on protecting sensitive data, supporting innovation at scale, and building resilient systems that enable long-term organizational growth.

Mark Brennan - Chief Information Security Officer at Nsight Health

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Executive Vice President, Patient Experience

Michael Evans is a dynamic and results-driven call center transformation leader with over two decades of experience in elevating operational performance through strategic process optimization, cutting-edge technology, and data-driven insights. Renowned for his ability to manage and scale global operations, Michael excels at enhancing both customer and agent experiences by challenging conventional practices, streamlining workflows, and consistently achieving significant improvements in customer satisfaction, operational efficiency, and cost reduction.

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Vice President, Clinical Operations

Josh Higgins has joined the Nsight team as a highly skilled and innovative Clinical Operations leader, bringing over a decade of Nursing Leadership experience. He stepped into the Digital Healthcare arena in 2021, where he took charge of Clinical Operations for Optum Virtual Care. In this role, Josh spearheaded the development of the virtual care team, establishing key processes and protocols. He also worked closely with the product team as a clinical advisor to ensure seamless integration of clinical practices and technology. Under his leadership, Optum Virtual Care rapidly expanded to serve over 500,000 patients annually across all 50 states and Washington D.C.

During his time at Optum, Josh co-developed the Virtual Practice Health and Safety tool, which became a standard across all Optum Care Virtual business lines. His commitment to patient safety and quality care earned him the prestigious Sages of Clinical Services award in 2022, a recognition awarded to the top clinicians among over 57,000 licensed professionals at United Health Group. Additionally, he served as a panelist for Optum Health Education’s Digital Health series, focusing on how integrating multidisciplinary care teams can enhance patient and provider experiences and improve outcomes. Most recently, he has taken on a consulting role for Optum’s Virtual Medical Weight Loss Program, which transitioned into a permanent position leading a multidisciplinary clinical team.

Before his time at Optum Virtual Care, Josh was an Area Manager of Clinical Operations at MedExpress Urgent Care, overseeing multiple facilities on the East Coast and in Texas. During the peak of the COVID pandemic in 2020, he played a crucial role in establishing and managing some of the first outdoor testing sites in New Jersey, actively engaging in patient care through specimen collection and testing.

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Vice President, Operations

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John Eagle

Vice President, Revenue Cycle Management

John Eagle is a revenue cycle executive who has spent his career at the intersection of operations and technology, translating complex billing workflows into scalable automation systems and building the infrastructure that turns underperforming revenue cycles into high-functioning ones.

Currently serving as Vice President of Revenue Cycle Management, John is recognized for his ability to bridge the gap between billing operations and the technology teams that build the systems behind them. His leadership is marked by a hands-on approach to automation and a deep commitment to building revenue cycle operations that deliver consistent, measurable results for the providers they serve.

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John Eagle - Nsight Health Revenue Cycle Management

Marc Miranda

Vice President, Business Development

Marc Miranda partners with healthcare organizations to design and implement care programs that deliver measurable outcomes — reducing unnecessary utilization, improving chronic disease management, and shifting providers toward reimbursement models built on value rather than volume.

Before moving into partnership development, Marc worked inside the provider ecosystem across FQHCs, outpatient physician groups, and health IT — giving him firsthand fluency in the clinical, financial, and compliance pressures that determine whether a care program succeeds or stalls.

At Nsight Health, he works alongside physician groups, health systems, aligned healthcare vendors and care teams to build RPM and CCM programs that are operationally sustainable and financially aligned with how modern healthcare is being rewarded.

Marc holds a BA in Communications from the University at Albany, an MBA from Western Governors University, and a Certified Healthcare Financial Professional (CHFP) designation from HFMA.

Marc Miranda Vice President of Business Development at Nsight Health

Carrie Metcalf

Vice President, Finance

Carrie Metcalf is a senior finance executive with over 18 years of experience in accounting and financial operations, known for building scalable finance functions and driving strategic growth in complex, high-growth environments. Before joining Ciullo Inc., she founded an outsourced accounting services firm where she partnered with organizations to deliver financial clarity, operational efficiency, and data-driven decision support.

Now in her fourth year with the organization, Carrie leads all customer-facing finance functions across the Ciullo family of companies, including Nsight Health and Nsure — organizations delivering innovative healthcare technology and revenue intelligence solutions that improve patient outcomes, optimize revenue capture, and streamline the end-to-end financial and clinical lifecycle.

In this role, she develops high-performing finance teams and drives accountability against key departmental KPIs spanning revenue performance, cash flow optimization, and operational efficiency. Carrie positions finance not only as a strategic business partner, but as a critical touchpoint in the customer experience — aligning financial processes with client needs to enhance transparency, responsiveness, and trust throughout the customer journey.

Carrie oversees financial strategy, client financial operations, and cross-functional alignment, playing a central role in scaling processes, improving performance, and supporting sustainable growth across the organization. She is recognized for her ability to translate complex financial data into clear, actionable insights that drive measurable results.

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Isabella Barbera, CPA

Financial Controller

Isabella Barbera, CPA is a seasoned financial executive with over 25 years of experience spanning public accounting, corporate finance, and operational leadership, known for building high-performing finance teams, strengthening internal controls, and driving measurable efficiency across complex and evolving organizations. Before joining NSight Health, she built a distinguished career across both public and private sectors — serving as a Partner at regional CPA firms, founding her own accounting and advisory practice, and stepping into controller and CFO roles across industries including manufacturing, technology, healthcare, and real estate.

Now in her second year with the organization, Isabella serves as Group Financial Controller within the Ciullo family of companies, including Nsight Health and Nsure — organizations delivering innovative healthcare technology and revenue intelligence solutions that improve patient outcomes, optimize revenue capture, and streamline the end-to-end financial and clinical lifecycle.

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Martin Sances

General Counsel

Martin Sances is an experienced business attorney with an almost 30-year career primarily as an in-house attorney and general counsel to public and privately held companies. His past clients include companies in the fields of healthcare and technology, finance and capital management, solar and renewable energy, autonomous vehicles and transportation, insurance, educational and leadership training, temporary staffing and technology services, roofing and construction and facilities services. He is extremely skilled in contract drafting, raising capital, M&A, corporate formation and governance, negotiation, litigation management and arbitration.

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Ronald Geraty, MD

Advisor

Dr. Ronald Geraty is an entrepreneur with expertise in technology-enabled healthcare services. He is known for founding, developing, and transforming multiple healthcare companies over his professional career.  Importantly, his companies have helped to change the delivery of care to meet the Triple Aim of the Institute of Medicine.  Currently, he serves on the board of Ideal Option, a Varsity Healthcare Partners Company that does Medication Assisted Treatment across the Pacific Northwest.  Additionally (and outside of Varsity), he is Chairman of the Board and an advisor at Aduro (Redmond, WA), Chairman at Podimetrics (Somerville, MA) and an advisor to JumpStartMD, a Bay Area health and weight management company.  Most recently, he has joined the Advisory Board of nSight Health, a remote patient monitoring company.  

Dr. Geraty began his career as a physician with a specialty in child and adolescent psychiatry in private practice and academia (Harvard Medical School). Subsequently, serving in roles including positions of CEO, Board Member, and Executive Chairman, he led companies in psychiatry (Monarch Health sold to Lutheran General Healthcare and Assured Health which was eventually transformed into Merit Behavioral Care sold to Magellan); radiology (American Imaging Management now owned by Anthem); cardiology and other chronic diseases (Alere Medical sold to Inverness Medical which renamed itself Alere and is now owned by Optum); diabetes (Sanare), and dermatology (DermOne) and more recently, AxisPoint Health, a population health company focused on the Medicaid market. Dr. Geraty is best known for growing Alere from $1.2 million of revenue in 2001 to over $500 million in revenue in 2009 while becoming a market leader in remote patient monitoring and population health management. Dr. Geraty led Alere through a series of owners from venture capital (including IVP, Flagship Ventures, Cutlass Capital and Nevada Ventures) to private equity (TA Associates) and then to the public market (ALR on NYSE).

In his ventures, Dr. Geraty has utilized market-leading technology to support traditional services infrastructure and customer/patient-centered approaches to differentiate the quality of the service delivery. Within companies, Dr. Geraty builds cultures of health and employee/client satisfaction through diligence and innovation integrated with a spirit of fun, creating successful work environments. 

In his personal life, Geraty enjoys family, friends, healthful food, and exercise. He believes that hard work and a positive attitude help create lucky opportunities.

 
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Ricky Caplin

Advisor

Ricky Caplin is globally recognized as a leading entrepreneur who has launched and led multiple organizations that have created thousands of jobs, including The HCI Group – one of the largest global healthcare IT consulting firms. Following a March 2017 merger between The HCI Group and Tech Mahindra, Caplin became one of the top global executives at Tech Mahindra, a global technology company with 117,000+ employees. Under his leadership, the combined companies are thriving through their continued support of adopting digital technologies in the healthcare space.

Currently, Ricky serves as Founder and Chairman of Caplin Ventures, a first-generation family office headquartered in Jacksonville, FL. Guided by faith and mission-driven principles, Caplin Ventures seeks to improve communities and support partners through meaningful service. The Caplin Ventures portfolio encompasses 8 operating companies, multiple international, mission-oriented initiatives, and several healthcare and technology investments. Most notably, The Aurora Forge, a healthcare-technology-focused venture fund, and JaxUSL, a soccer club home to men’s and women’s USL pro teams.

Ricky received the 2015 Ernst and Young Florida Entrepreneur of the Year Award, Jacksonville Business Journal’s Ultimate CEO Award, and recognition throughout the nation for his civic service. He was named a 2016 “Rising Stars of the Profession—Excellence in Healthcare” winner by Consulting Magazine, a Top 75 Leader in Healthcare by Advantage Magazine, a four-time University of Florida Gator100 award winner, and was selected to participate in the KPMG Quantum Shift program – an elite group of America’s most promising entrepreneurs. He believes strongly in investing in companies that promote social good and commits to giving a portion of his earnings to better the world.

Caplin, a former Certified Public Accountant, graduated with bachelor’s and master’s degrees in accounting from the University of Florida. Caplin completed executive education at Harvard Business School and the University of Michigan’s Ross School of Business. He lives in Jacksonville, Florida with his wife and three children.

Ricky Caplin

Clark Golestani

Advisor

Clark Golestani, a seasoned professional with over 30 years of experience in health, life sciences, and technology, is actively involved as an investor, advisor, and board member in various sectors, including healthcare, life sciences, and technology. He currently holds key positions as the managing director of C Sensei Group, LLC, a senior advisor to New Mountain Capital, and an investment advisor to K2 Access Fund and The CXO Fund. Golestani offers valuable advice to companies, private equity, and venture funds, spanning a wide range of healthcare, life sciences, and horizontal technology areas, focusing on company strategies, data, digital, technology, and transformation.

Additionally, Mr. Golestani serves as an independent director on the boards of several notable companies, including eMids, Emmes, Molecula, ToposWare, and Zapata Computing. Prior to his current roles, he retired from Merck in 2018, where he held the position of President, Emerging Businesses and Global CIO. In this capacity, he was responsible for Merck’s digital health services and solutions companies, as well as the global Information Technology organization, covering all lines of business, including Human Health and Animal Health BioPharma.

Prior to joining Merck, Mr. Golestani was responsible for establishing and managing strategic client relationships from business development through consulting services engagement delivery as a principal with Oracle (oracle.com). Previously, Mr. Golestani served as chairman of the board for Sparta Systems (spartasystems.com) acquired by Honeywell International Inc.; on the Board of Directors for CIOX Health (cioxhealth.com) merged with Datavant, Liaison Technologies (liaison.com) acquired by Open Text Corporation, NPower (npower.org), Seal Software (seal-software.com) acquired by Docusign, TruU, Inc. (truu.io); and UMUC/Ventures (umucventures.org). He also served as a special advisor to the Dean at the University of Texas at Austin, Dell Medical School (dellmed.utexas.edu). He has a degree in Management Science from the Massachusetts Institute of Technology Sloan School of Management, and is a cofounder of Cross Road Technologies, Inc., in Cambridge, Massachusetts.

Clark Golestani

Neil de Crescenzo

Advisor

Neil de Crescenzo has been working with technology teams and government, non-profit and commercial customers worldwide to improve healthcare for three decades. He left United Health Group/Optum in October 2023 after serving as CEO of Optum Insight, a $19B (revenues) business unit of UHG which creates stronger connections across payers, providers and consumers through software-enabled services and analytics to make clinical, administrative and financial processes simpler and more efficient. Mr. de Crescenzo joined UHG/Optum through the company’s acquisition of Change Healthcare in 2022, a leading healthcare software and technology-enabled services company where he was President and CEO for nine years. During his tenure, the company more than tripled in size, completed its IPO, and was acquired by UHG/Optum for double its IPO valuation.

Prior to Change Healthcare, Mr. de Crescenzo was SVP/GM of Oracle Corporation’s Health Sciences global business unit, serving healthcare and life sciences companies worldwide, for nearly a decade, and previously led IBM Corporation’s business services for healthcare customers worldwide, also for nearly a decade. Earlier in his career, he worked in leadership roles at health systems and a major health plan.

Mr. de Crescenzo has also held leadership roles in technology and healthcare industry associations over many years, including serving as Chairman of the Healthcare Leadership Council in Washington. D.C., a member of the Board of Directors of the Nashville Health Care Council and as a Trustee of the Committee for Economic Development of the Conference Board. He is currently a Visiting Fellow at the Duke-Margolis Institute For Health Policy.

Neil de Crescenzo

Daniel Hamburger

Advisor

Daniel Hamburger has run 3 SAAS and 2 tech-enabled services business, across both public and private-equity ownership. He serves on several Boards, including Clearlake-backed FinThrive, Warburg-backed Qualifacts, TA Associates-backed Solarity and Alpine-backed Riverside Insights and Wilson Language Training.

He retired as CEO of Provation, a clinical software platform provider backed by Clearlake Capital Group. Hamburger previously served as CEO of Renaissance, a leading preK-12 curriculum, assessment, and analytics company, until its acquisition by Francisco Partners in 2018. From 2006-2016 he served as President and CEO of Adtalem Global Education (formerly DeVry Education Group), a global provider of educational services. 

Prior, Hamburger served as Chairman and CEO of Indeliq, a SaaS-based education software company backed by Accenture Technology Ventures, and President of WW Grainger Internet Commerce. He started his career in consulting at Accenture and then at Bain & Co. Hamburger earned an MBA from Harvard Business School and his bachelor’s and master’s degrees in Industrial Engineering from the University of Michigan.

Daniel Hamburger - Nsight Health Advisor

Peter Taunton​

Advisor

Peter Taunton founded Lift Brands, one of the largest wellness brands in the world with over 6,000 franchises or licenses spanning across 3 brands in 28 countries. 

Peter is currently the CEO and co-founder of Nautical Bowls, an Acai bowl franchise concept with over 150 awarded territories in just 18 months. This is Peter’s 4th franchise brand. In 2010 Peter was the Ernst and Young Entrepreneur of the Year, and is currently a Forbes Master Class instructor at the Forbes School of Business. 

His business accomplishments have been well-recognized by the business community. He and his companies have been featured in many business and industry publications such as Forbes, Entrepreneur 500, Inc 5000, Top Global and Franchise 500. 

Peter Taunton

Stuart Reid

Vice President, Marketing

Stuart Reid is a results-driven marketing leader with a proven track record of scaling remote care startups into global brands. Over nearly two decades, Stuart has steered strategic go-to-market decisions through precise, data-driven insight, building gritty, common-sense campaigns and commercial engines that translate directly into revenue growth. His approach blends strategic judgment and operational rigor, optimizing AI-driven tools to sharpen execution and scale business to move faster and work smarter in the ever-changing healthcare industry.

Recognizing healthcare’s shift toward proactive value-based care, Stuart saw a gap in the care delivery model and built his career in healthcare technology to close it. As Chief Marketing Officer at Accuhealth Technologies, he grew the business to more than $50 million in annual revenue in just four years. During the same period, he built the sales and marketing infrastructure behind TelliHealth’s hardware manufacturing and distribution business. Both companies were acquired by a private equity firm in 2024 as part of a $200 million transaction.

Stuart joined the Nsight Health leadership team to lead marketing and GTM strategy. In this role, he owns the company’s brand positioning, demand generation, and the sales enablement that turns strategy into pipeline, bringing meticulous attention to detail without losing sight of the bigger strategic picture. Stuart has been featured multiple times on lists of the 500 fastest-growing companies in North America and holds an Honors Bachelor of Arts degree. Stuart is proud to be part of Nsight’s talented leadership team, helping thousands of providers and millions of patients nationwide access better, more connected care.

Stuart Reid, Vice President, Marketing